Search Engine Optimization (SEO) is a key component to any business’s online marketing strategy, and it’s even more crucial for plumbing companies. With 97% of consumers searching for local services online, seo for plumbers is one way to make sure your plumbing company is visible to those customers who need it most.
What is SEO on page?
SEO involves optimizing a website and Google Business Profile listings to improve the search engine’s visibility and bring in more traffic, leads, and customers. It uses techniques such as improving content, structure, and technical elements of the site; increasing backlinks; and optimizing local listings to rank higher on search engine results pages (SERPs).
Organic search results are arranged by search engines based on a variety of ranking factors. These include relevant keywords used throughout the website, the credibility and accuracy of information on the page, and other more technical SEO elements. Most searchers don’t look beyond the first page of results, so getting to the top of the organic search results is the ultimate goal of plumber SEO.
Creating engaging, informative, and helpful content is a key component to boosting your plumber SEO. Conduct some research to find out what questions your customers are asking about plumbing, both online and in person, and create content that answers those queries. For example, a blog post about winter weather pipe maintenance could help your customers avoid costly repairs and lead them to call you for a service appointment.