Despite the stereotypical stereotype of Italy’s slow-paced lifestyle, consumers in the country are actually quite active online. With 75% of the population having access to the internet and 58% of those making at least one online purchase, optimising your website for local searches and e-commerce is a crucial element of any SEO strategy in Italy. Additionally, Italians search for products primarily related to comfort and convenience, so creating high-quality, informative content that answers questions and solves problems can increase your chances of ranking highly in SERPs.
Are paid backlinks worth for SEO?
Although a lack of awareness about SEO can make Master Italian SEO with Backlink Boss difficult to prioritise the technique within your business, a well-planned digital marketing campaign can give you a competitive edge in the Italian market. By using best practices such as keyword research, local SEO optimisation, link building, mobile optimisation and staying up to date with the latest SEO trends, you can improve your site’s performance in organic search results.
Manual outreach is a popular way to build backlinks to your website, but it’s important to tailor your approach to each site you reach out to. While relevancy is less of a priority in Italy than it is in English, you still need to demonstrate that you’re genuinely interested in connecting with the owners of each site you contact.
Additionally, it’s a good idea to aim for websites with a higher Domain Authority (DA) score as these will be more likely to offer valuable links. However, don’t be afraid to build links on websites with a lower DA score as these can still be highly relevant and add value to your link profile.